Overview

Project Piola was a campaign centered on sustainability, inspired by the ethical craftsmanship behind Piola shoes.

Developed under Seven AD, the campaign highlighted Piola’s commitment to sustainable methods through a unique creative execution—a mural painted using Piola shoes instead of brushes. Ellie Anico played a key role as an account manager and strategy team member, contributing to the campaign’s conceptualization and execution. This innovative approach not only reinforced the brand’s sustainability message but also captured audience attention through an artistic and meaningful activation.

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What we've done

1. Creative Strategy

2. Project Management

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Noteable Achievements

This project was a finalist in New York Festival's World's Best Advertising in 2015.